This updated guide compares the top email marketing platforms of 2025 based on deliverability, automation depth, pricing, integrations, and real-world performance — helping you pick the right tool for your business.
Email marketing still delivers the highest ROI of any marketing channel — often outperforming paid ads and social media combined.
But in 2025, the landscape has changed: AI assistance, advanced segmentation, stricter deliverability rules, and new automation standards have reshaped what “good email marketing” looks like.
This guide evaluates the top email marketing tools of 2025 so you can choose the right platform for your business — whether you’re a creator launching a newsletter, a SaaS company nurturing leads, or an e-commerce brand generating repeat customers.
In 2025, the best email tools offer more than just “email campaigns.”
They provide:
AI-powered content suggestions & optimization
Predictive segmentation and personalization
Advanced automation workflows
Deep integrations with CRM, e-commerce, and analytics
Better deliverability protection
Multi-channel extensions (SMS, push, in-app)
Choosing the wrong platform means growth bottlenecks, low engagement, poor deliverability, and high costs.
Choosing the right one means:
Higher conversions
Better customer retention
Lower marketing costs
Faster campaign execution
ConvertKit, MailerLite, Mailchimp
Klaviyo, Omnisend, Brevo
ActiveCampaign, HubSpot, GetResponse
Constant Contact, Mailchimp
Brevo, MailerLite
| Tool | Automation | Templates | Segmentation. | Price Scaling | Best For |
|---|---|---|---|---|---|
| ActiveCampaign | ★★★★★ | ★★★★ | ★★★★★ | Medium–High | SaaS, B2B |
| Klaviyo | ★★★★★ | ★★★★ | ★★★★★ | Medium–High | E-commerce |
| MailerLite | ★★★★ | ★★★★★ | ★★★★ | Low | Creators |
| ConvertKit | ★★★★ | ★★★ | ★★★★ | Medium | Newsletter creators |
| Brevo | ★★★ | ★★★★ | ★★★ | Low | Budget users |
| GetResponse | ★★★★ | ★★★★ | ★★★★ | Medium | Funnel users |
| HubSpot | ★★★★★ | ★★★★ | ★★★★★ | High | CRM teams |
| Omnisend | ★★★★ | ★★★★ | ★★★★ | Medium | Online stores |
| Mailchimp | ★★★ | ★★★★ | ★★★ | Medium | Beginners |
| Constant Contact | ★★ | ★★★★ | ★★★ | Medium | SMEs |
We tested each platform based on:
Deliverability performance
Editor speed + template flexibility
Automation workflow quality
Integration depth
Reporting granularity
Ease of onboarding
Cost per 1,000 subscribers as list scales
AI-powered features available in 2025
This ranking is performance-driven, not popularity-driven.
Choose ActiveCampaign or HubSpot if you rely heavily on automation.
Choose Klaviyo or Omnisend if you run e-commerce.
Choose MailerLite or ConvertKit if you run a newsletter or creator-driven business.
Choose Brevo if you need a budget-friendly option with SMS.
Choose GetResponse if you rely on webinars or funnels.
Choose Mailchimp only if you prefer simplicity over automation.
For most businesses, ActiveCampaign offers the best mix of automation, segmentation, and scalability.
MailerLite and ConvertKit.
Klaviyo, with Omnisend as a cost-effective alternative.
MailerLite (best free plan), Mailchimp (good starter option), and Brevo (sends-based pricing).
Automation, because it directly affects conversions and revenue.
Choosing the right email tool in 2025 is about aligning features with your goals — not choosing the most popular option.
If you want deep automation: ActiveCampaign.
If you run e-commerce: Klaviyo or Omnisend.
If you're a creator: MailerLite or ConvertKit.
If you want affordability: Brevo.
Pick the tool that fits your workflows today AND scales with your business tomorrow.
Email is still the highest-ROI marketing asset — the right tool helps you unlock that ROI.
Startup Advisor | Business Operations Specialist | Strategic Growth Consultant | Empowering Businesses to Scale and Succeed