GoHighLevel (often branded simply as HighLevel)

GoHighLevel (often branded simply as HighLevel)

crm

GoHighLevel is an integrated marketing, sales, and CRM platform designed for agencies, small businesses, and marketers — combining funnels, workflows, customer relationship tools, automation, SMS/email marketing, calendars, and reporting in a single dashboard.

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100+

100+ Reviews

Users Claimed This Deal

User

100,000+

Founded

2018

HQ

Austin

Employees

500+

Pricing
Starter
$97
Unlimited
$297
Agency Pro
$497
Last Updated On
2026-02-04

Product Overview

GoHighLevel is an all-in-one marketing and CRM platform that replaces multiple sales and engagement tools by offering funnels, forms, email/SMS marketing, workflows, pipelines, booking calendars, reputation management, and reporting from a single interface. It’s especially known for agency use, enabling white-label deployment, client accounts, and automation templates tailored to common verticals.

Rating Breakdown
Ease of Use
4/5.0
Features
4/5.0
Value for Money
4/5.0
Support
4/5.0
Performance
4/5.0
4.0
Based on 890 Reviews
Pros
Combines CRM, automation, messaging, and funnels in one platform.
Strong support for agency workflows and white-label deployment.
Integrated SMS and email campaign tools.
Built-in booking calendar and automation triggers.
Cons
Can feel complex to set up for beginners.
White-label and agency features require higher-tier plans.
Support quality varies with plan level.
Many features require configuration before live use.
Best Use Case
Agency Marketing Automation
Automate client acquisition, onboarding, and lead nurture with workflows and funnels.
3.8/5.0
Lead Nurture Campaigns
Send targeted SMS and email sequences based on behavior and triggers.
4.4/5.0
Sales Pipeline Management
Track sales stages and close deals with visual pipelines and follow-ups.
4.2/5.0
Appointment & Demo Booking
Automatically schedule meetings with reminders and calendar sync.
4.5/5.0
Reputation Growth
Collect and manage customer reviews automatically.
4.4/5.0
Frequently Asked Questions
GoHighLevel is an all-in-one marketing and CRM platform for automating funnels, messaging, lead management, and client engagement.

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GoHighLevel (often branded simply as HighLevel) Review | PerkPilot